Case Studies

• Case study 1: Red Bull – Brand Awareness

  > Campaign objective: To increase awareness of Red Bull brand through worldwide blogs coverage & to reach 1,000,000 views within a month.
  > Results: Through Adstract distribution, Red Bull reached 5,000,000 video views on YouTube in less then 1 week. Dozens of blogs promoted the video and the brand due to its high popularity amplified by AdStract’s delivery.

• Case study 2: Intel – Brand Awareness

  > Campaign objective: Increase brand awareness and reach 200,000 video views on YouTube within a week.
  > Results: Through AdStract distribution, the video reached YouTube’s home page and “Most viewed” section in 2 days, generating 439,557 views in total. Total views paid for: 200,000. Acquired a total of 239,557 additional organic views.

• Case study 3: Blackberry – New Product Launch

  > Campaign objective: To promote the new Blackberry playbook in the UK and North America markets.
  > Target Audience: Tech/Developers who intend to stimulate consumer conversations.
  > Results: Reached 150,000 targeted views in less than 10 days.

• Case study 4: Philips – Brand Awareness

  > Campaign objective: To create brand awareness and promote a new product through viral seeding of “Real Stories” video ad campaign.
  > Results: Reached close to half a million views across Europe.

• Case study 5: Betclic – Performance Advertising

  > Campaign objective: Increase the number of new active users.
  > Results: Using its own proprietary technology, AdStract has added real time flash layers on top of the video.Users interaction and conversion has increased significantly due to the live updates of betting rates.